Intel's 'World Ahead' Program - The Baramati Project in India


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Case Details:

Case Code : BECG098
Case Length : 17 Pages
Period : 2006-2009
Pub Date : 2009
Teaching Note :Not Available
Organization : Intel Corporation
Industry : Information Technology
Countries : India

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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"Applying technology in pioneering ways can help increase access to healthcare and improve quality of care for people everywhere. We've seen how technology has enhanced people's lives in Baramati, and look forward to seeing this replicated on a larger scale across Tamil Nadu and the rest of the country."1

- Craig R. Barrett2, Chairman, Intel Corporation.

Introduction

In March 2008, Intel Corporation (Intel), the world's largest semiconductor manufacturer and leading microprocessor company, organized a conference at Baramati in Western India along with a local educational institution in India. The main purpose of the conference was to showcase the use of information and communication technologies (ICTs) in providing sustainable solutions for poor communities. Baramati assumed special importance to Intel, as it was the location from where Intel had started its corporate social responsibility program called 'World Ahead' in India in May 2006. The program aimed at bringing technology to rural areas by supporting the government.

Intel had announced an investment of about US$ 1 billion on the 'World Ahead' program.

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1] "Intel World Ahead," www.globaldevelopmentcommons.net, December 09, 2008.

2] Craig R Barrett was the Chairman of Intel between May 2005 and May 2009. Craig Barrett also Chaired the United Nations Global Alliance for ICT and Development.


  

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